Listen: Can a country like Sweden control its reputation?

When Stefan Löfven met Donald Trump, the image of Sweden abroad was once again in the spotlight. This report from the Sveriges Radio show Godmorgon, världen! explores whether it's really possible to define the reputation of a small country like Sweden. 

 

Interviewees: 

Cecilia Cassinger, lecturer at Lund University
Paul Rapacioli, founder of The Local and author of Good Sweden, Bad Sweden
Jeppe Wikström, photographer and publisher of Last Night in Sweden
Maciej Zaremba, journalist and author
Henrik Selin, director at the Swedish institute


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